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Fights breakouts & blackheads
Clears & minimises enlarged pores
Sheds built-up layers of skin for smooth, even tone
Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.
Clinically proven to hydrate for up to 120 hours*
Clinically proven to improve the skin barrier within 24 hours**
Visibly firms and smooths over time, reducing the appearance of fine lines and wrinkles
A rich, non-greasy cream that visibly plumps, firms, and replenishes dry skin. Designed for skin that struggles to retain hydration, this peptide-powered formula delivers deep moisture for up to 120 hours.
Clinically shown to help skin look up to 8 years younger*
100% said skin looked more youthful, vibrant & firmer after only 3 weeks of use**
Lightweight, silky treatment serum visibly targets 12 key signs linked to the root causes of ageing
An unparalleled longevity serum that visibly reverses the look of skin age – restoring firmness, smoothness & radiance for a younger look, longer.
3X pro-collagen peptide complex
24-hour hydration
Clinically proven to visibly plump & improve bounce
A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.
Promotes a healthier, younger-looking appearance
Fights against environmental stressors
Fluid formula leaves a satin-matte finish
An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.
Fades brown spots
Soothes skin and reduces redness
Fights breakouts
This unique formula uses potent azelaic acid & other powerhouse ingredients to clarify uneven tone, target stubborn spots and soothe skin – resulting in smoother, more radiant, younger-looking skin.
Protects from sun damage
Promotes radiant-looking skin
Hydrates dry skin
Protects skin from the sun and improves skin tone.
Improves skin texture with minimal irritation
Supports firmer, more elastic-looking skin
Reduces the look of discolouration & appearance of fine lines and wrinkles
Highly effective dual-retinoid formula visibly firms, smooths, and improves overall skin texture, tone, and clarity at an accelerated rate with minimal irritation.
Helps skin look instantly brighter with L-ascorbic acid (pure vitamin C)
Clinically proven to improve visible signs of ageing*
Ferulic acid & vitamin E boosts skin's defenses while stabilizing vitamin C
An advanced yet gentle Vitamin C serum that instantly and visibly brightens skin while helping improve the look of uneven tone, texture, firmness, and other visible signs of ageing.
4X pro-collagen peptide complex targets the entire eye area
Metal tip depuffs & cools on contact, designed to gently glide along the eye contour
Lightweight, fragrance-free gel primes for & plays well with concealer
A clinically proven eye treatment powered by 4X pro-collagen peptides to depuff, firm & lift.
Leaves skin feeling clean and refreshed
Soft on skin, hard on breakouts
Removes excess oil
Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
Hydrates without clogging pores
Sheer lotion texture, absorbs quickly
This oil-free moisturiser hydrates acne-prone skin without clogging pores or making breakouts worse.
Balances skin
Restores moisture balance
Restore the balance of your skin with this lightly hydrating toner.
Mattifies shiny skin
Suitable for breakout-prone skin
Water-light fluid minimises the appearance of pores and protects skin from the sun.
Fights signs of ageing
Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.
Strengthens & smooths for an improved skin barrier
Visibly firms & supports elasticity for younger-looking skin
Prevents moisture loss for all-day hydration
Stronger skin begins with barrier repair.
Suitable for sensitive skin
Gently cleanses without disrupting skin’s barrier
Leaves skin feeling soft & hydrated
A soft, cushiony cleanser that removes makeup & impurities whilst preserving the skin’s barrier. The soothing formula leaves a silky-smooth finish and has a redness-reducing benefit.
Improves skin tone and texture
Softens fine lines and wrinkles
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
Visibly reduces enlarged pores
Smooths skin's surface
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
Boosts lip volume while supporting healthy collagen levels for fuller, softer lips
Nourishes, hydrates & smooths with a non-sticky, glossy finish
Clinically proven to plump & smooth lips for 24 hours after one application
A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.
7 benefits, 1 drop: hydrate, repair barrier, soothe, smooth, strengthen, reduce visible redness, boost elasticity
Clinically proven to improve hydration, radiance, texture & visibly repair the barrier in 7 days*
Milky, lightweight texture layers with skincare, make-up & SPF
A next-gen, milky hydrating serum with 7% ectoin, 7x hyaluronic acid & glycogen that delivers 7 barrier benefits in 1 drop. Clinically proven to soothe, help protect, restore resilience & visibly repair the barrier in 7 days – for dewier, stronger, make-up optional skin.
5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots
Clinically proven to hydrate & brighten skin
UV filter blend SPF 50 defends against sun damage
Protect, brighten & hydrate skin in one multi-active step.
Multi-layer firming support for younger-looking skin
Clinically proven to visibly smooth lines in 15 minutes
Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks
A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.
Visibly reduces fine lines
Reverses a compromised skin barrier
Renews skin below the surface for healthier cell turnover
A weightless liquid exfoliant that resurfaces texture & tone, gently.
Leaves skin softer and smoother
Removes built-up dead skin cells
Reduces red bumps
Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.
Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
Clinically proven to soothe & reduce discomfort
Unclogs pores & smooths texture
Visibly reduces redness
An ultra-gentle, leave-on BHA exfoliating gel-toner that unclogs pores, smooths texture, refines tone — even suitable for rosacea-prone skin.
This full-size duo is a lip gloss lover’s dream. Packed with peptides, antioxidants & shea butter, now in two tints to suit your mood wherever you go.
Hydrates and revives dull skin
Two steps to plumped, glowing skin
Fast-absorbing liquid formula
The bottle for this product is made from 96% recycled plastic (excluding cap and orifice reducer).
Fast absorbing liquid formula removes built-up dead skin cells and fights blackheads.
Resurface, strengthen and repair your skin for long-lasting hydration.
High-strength, controlled-release 1% retinol concentration
Diminishes the appearance of wrinkles & fine lines
Light, hydrating lotion absorbs quickly & evenly
An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.
Black Friday is one of the biggest shopping events of the year, with brands offering special deals and discounts across beauty, skincare and more. Originally taking place on the Friday after Thanksgiving in the US, Black Friday has grown into a global shopping event, with many Black Friday sales now starting well before the day itself.
For skincare lovers, it’s the perfect opportunity to stock up on Paula's Choice bestsellers, trusted favourites, discover new formulas or complete your skincare routine for less.
Yes. Paula’s Choice takes part in Black Friday. In fact, it is our best sale ever, making it the best time of year to shop our science-backed skincare.
Whether you’ve been waiting to try our bestselling 2% BHA Liquid Exfoliant, want to add a new targeted treatment to your routine or simply need to replenish your everyday essentials, keep an eye on this page for our Paula’s Choice Black Friday 2026 offers.
Black Friday 2026 is on Friday, 27 November, but our Black Friday Sale will already open on 19 November to give you more time to shop the skincare essentials you have been considering.
There’s no single date when Black Friday sales begin. While Black Friday officially falls on 27 November in 2026, many brands launch their offers days or even weeks beforehand. In our case, it will be on 19 November.
Looking for the Paula’s Choice Black Friday sale? Check back here for the latest offers and get ready to shop science-backed skincare at great value.
Cyber Monday 2026 falls on Monday, 30 November, directly after Black Friday weekend.
Originally created as an online counterpart to Black Friday, Cyber Monday has become another major opportunity to shop online deals. Black Friday and Cyber Monday are now often part of a longer promotional period rather than two completely separate shopping events.
Black Friday is a great time to buy products you already know and love, invest in something that has been on your wishlist or try something new at a better value.
When it comes to Black Friday skincare deals, think about what your routine really needs. Stock up on daily essentials such as cleansers, moisturisers, SPF products, replenish your favourite exfoliant or serum, or discover targeted treatments for concerns such as blemishes, fine lines, uneven skin tone or dullness.
At Paula’s Choice, every formula is backed by science and research, so your Black Friday skincare haul is about more than finding a good deal: it’s an opportunity to invest in products designed to deliver results.