LOOKAll Skin Types
A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.
-20%All Skin Types
Targets breakouts, brown spots and wrinkles in one go.
All Skin Types
A brightening treatment that neutralises the effects of daily pollution and blue light.
All Skin Types
Lightweight fluid works to revitalise a dull complexion, for radiant-looking skin.
Keeps oily skin shine-free for up to 6 hours, while minimising the appearance of pores.
All Skin Types
A specialised blend of brightening ingredients fade brown spots and even out skin tone.
NEWAll Skin Types
This invisible shield defends the skin’s surface and delivers maximum protection from the effects of pollution, now and longer-term.
ADD SOME EXTRAS TO YOUR ROUTINE
Now that you have your essential daily skincare regime in order, it's time to take your routine to the next level with one of our serums, booster and treatment products to target specific skin concerns.
WHAT IS A BOOSTER?
In addition to a combination of active ingredients, our boosters contain a high concentration of one specific ingredient such as hyaluronic acid, retinol or vitamin C. These hero ingredients can also be found in other Paula's Choice products, but scientific research has shown that higher concentrations ensure better results for persistent skin problems. Our BOOST collection consists of eight boosters, to address your specific skincare concerns from loss of hydration to clogged pores and everything in between.
WHAT IS A MASK?
Masks involve applying a layer of the product over your skin, so that your skin retains heat and moisture. Our masks contain ingredients to hydrate and nourish skin. We have different types for different skin types and needs. For example, clay and charcoal masks are especially suitable for oily to combination skin. Sleep masks are great for dry or dehydrated skin because you leave them on overnight, the ingredients then have plenty of time to do their job.
WHAT IS A SERUM?
Our serums have been developed to complement your day and night creams. They contain an effective blend of powerful antioxidants and supportive ingredients that help restore and renew skin. Our serums have different textures to suit different skin types. For oily to combination skin we recommend using a light textured serum. For dry and sensitive skin, we would recommend a rich, soothing formula.
WHAT IS A TREATMENT?
Our treatments are specially formulated to address a specific skin concerns. Adding a treatment to your routine will help to speed up the results you're looking for. We offer treatments for those tryign to tackle ageing, blackheads and breakouts, sensitive skin, pigmentation marks, dullness, enlarged pores and more.
BEAUTY BEGINS WITH TRUTH
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 30 day money-back guarantee. If you are not satisfied with your purchase, contact us within 30 days for a full refund.
WE'RE HERE TO HELP
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.