Paula's Choice Bestsellers

Paula's Choice Bestsellers

Easter Sale I 20% OFF EVERYTHING

+ Free travel-size when you spend €75

+ Additional travel-size when you spend €90

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  • New: CellularYouth Longevity Serum

    Shop now
  • -20%
    All skin types
    Breakouts, Blackheads, Enlarged pores, Dull skin

    Fights breakouts & blackheads

    Clears & minimises enlarged pores

    Sheds built-up layers of skin for smooth, even tone

    Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.

    Salicylic Acid (BHA) 2%, Green Tea Extract, Methylpropanediol
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Very dry skin, Dull skin, Fine lines and wrinkles

    3X pro-collagen peptide complex

    24-hour hydration

    Clinically proven to visibly plump & improve bounce

    A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.

    Hexapeptide-5 (Water-Binding Peptide), Oligopeptide-1 (Messenger Peptide), Tridecapeptide-1 (Signal Peptide)
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    Clinically shown to help skin look up to 8 years younger* ​

    100% said skin looked more youthful, vibrant & firmer after only 3 weeks of use**

    Lightweight, silky treatment serum visibly targets 12 key signs linked to the root causes of ageing

    An unparalleled longevity serum that visibly reverses the look of skin age – restoring firmness, smoothness & radiance for a younger look, longer.

    Sunflower Sprout Extract, Goji Phyto-Exosomes, Acetyl-Tetrapeptide-2
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    4X pro-collagen peptide complex targets the entire eye area

    Metal tip depuffs & cools on contact, designed to gently glide along the eye contour

    Lightweight, fragrance-free gel primes for & plays well with concealer​

    A clinically proven eye treatment powered by 4X pro-collagen peptides to depuff, firm & lift.

    Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 & Tridecapeptide-1, Lysine Polypeptides
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging

    Boosts lip volume while supporting healthy collagen levels for fuller, softer lips

    Nourishes, hydrates & smooths with a non-sticky, glossy finish

    Clinically proven to plump & smooth lips for 24 hours after one application

    A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.

    Tridecapeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-38
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Enlarged pores, Fine lines and wrinkles

    High-strength, controlled-release 1% retinol concentration

    Diminishes the appearance of wrinkles & fine lines

    Light, hydrating lotion absorbs quickly & evenly

    An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.

    Retinol (Vitamin A), Peptides, Vitamin C
    20% off
    Free shipping
    We're gifting you the iconic Pro Retinaldehyde Dual-Retinoid Treatment mini!
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Breakouts, Anti-Aging, Keratosis Pilaris

    Leaves skin softer and smoother

    Removes built-up dead skin cells

    Reduces red bumps

    Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

    Salicylic Acid (BHA) 2%, Antioxidants, Chamomile Flower Extract
    20% off
    Free shipping
    Travel size
    Travel-size treatment
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    New gentle formula, immediate results

    Vitamin C visibly brightens skin

    Feather-light, liquid formula absorbs quickly

    Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.

    Vitamin C, Ferulic acid, Ergothioneine
    25% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Breakouts, Anti-Aging, Dull skin

    Improves skin texture ​with minimal irritation

    Supports firmer, more elastic-looking skin ​

    Reduces the look of discolouration ​& appearance of fine lines and wrinkles

    Highly effective dual-retinoid formula visibly firms, smooths, and improves overall skin texture, tone, and clarity at an accelerated rate with minimal irritation.

    Calcium-Encapsulated 0.1% Retinaldehyde, 0.16% Adapinoid®, Pomegranate Peel
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Targets sun damage & improves uneven tone and discolouration

    Boosts radiance & visibly brightens

    Visibly firms & improves elasticity

    This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.

    Vitamin C, Glutathione, Ergothioneine
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Dull skin

    Brightens skin

    Light cream for easy application

    Protects skin against the harmful effects of pollution

    This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.

    Kiwi, Licorice root extract, Argan oil
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots

    Clinically proven to hydrate & brighten skin

    UV filter blend SPF 50 defends against sun damage

    Protect, brighten & hydrate skin in one multi-active step.

    Vitamin C, Acetyl zingerone , Porphyra Umbilicalis Extract 
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Visibly reduces enlarged pores

    Smooths skin's surface

    Fades brown spots

    A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.

    Niacinamide/Vitamin B3, Vitamin C, Acetyl glucosamine
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Dull skin, Fine lines and wrinkles, Damaged skin barrier

    Visibly reduces fine lines

    Reverses a compromised skin barrier

    Renews skin below the surface for healthier cell turnover

    A weightless liquid exfoliant that resurfaces texture & tone, gently.

    Mandelic Acid, Lactic Acid, Yarrow Extract
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Smooths skin's surface

    Visibly reduces enlarged pores

    Fades brown spots

    Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.

    Niacinamide/Vitamin B3, Panthenol (Vitamin B5), Acetyl glucosamine
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Promotes radiant-looking skin

    Strengthens skin's natural barrier

    Leaves skin soft and hydrated

    All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.

    Vitamin C, Hexapeptide-5, Barrier Repair Lipid Blend
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Brightens skin

    Visibly reduces fine lines

    Targets the root causes of dark circles & puffiness

    Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.

    Vitamin C, Peptides, Zerumbone
    20% off
    Free shipping
    Travel size
    Travel-size treatment
  • -20%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Softens fine lines and wrinkles

    Minimises discolouration

    Visibly firms

    An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.

    Niacinamide/Vitamin B3, Retinoid (0.3% Retinyl Propionate), Hexylresorcinol (0.4%)
    20% off
    Free shipping
    Travel size
    Travel-size treatment
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.