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Sun damage leads to the breakdown of collagen and elastin in your skin and causes DNA damage. As we all know, damaged skin cells cannot function properly. Fortunately, with the right anti-ageing products, you can stimulate your skin to behave younger, resulting in a more beautiful appearance. Discover more
Fights breakouts & blackheads
Protects from sun damage
Nourishes, hydrates & smooths with a non-sticky, glossy finish
Our Limited Edition 30th Anniversary Kit gives you a glow, protects against the sun & plumps your lips with three iconic formulas, including one full size!
Target signs of ageing without irritation
Promote clear skin
Improve texture & hyperpigmentation
A high potency retinoid treatment that smooths lines & wrinkles, fast and without irritation.
3X pro-collagen peptide complex
24-hour hydration
Clinically proven to visibly plump & improve bounce
A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.
Hydrates and revives dull skin
Two steps to plumped, glowing skin
Multi-layer firming support for younger-looking skin
Clinically proven to visibly smooth lines in 15 minutes
Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks
A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.
High-strength, controlled-release 1% retinol concentration
Diminishes the appearance of wrinkles & fine lines
Light, hydrating lotion absorbs quickly & evenly
An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.
Visibly reduces enlarged pores
Smooths skin's surface
Fades brown spots
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
Boosts lip volume while supporting healthy collagen levels for fuller, softer lips
Clinically proven to plump & smooth lips for 24 hours after one application
A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.
Promotes a healthier, younger-looking appearance
Fights against environmental stressors
Fluid formula leaves a satin-matte finish
An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.
Promotes radiant-looking skin
Hydrates dry skin
Protects skin from the sun and improves skin tone.
5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots
Clinically proven to hydrate & brighten skin
UV filter blend SPF 50 defends against sun damage
Protect, brighten & hydrate skin in one multi-active step.
Softens rough skin
Softens fine lines and wrinkles
Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
New gentle formula, immediate results
Vitamin C visibly brightens skin
Feather-light, liquid formula absorbs quickly
Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.
Leaves skin softer and smoother
Removes built-up dead skin cells
Reduces red bumps
Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.
Antioxidants soothe skin
Prevents moisture loss
Nourishes very dry skin
Hydrating serum with 0.01% retinol leaves skin radiant and protects against environmental assault.
Mattifies shiny skin
Fights signs of ageing
Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.
Strengthens & smooths for an improved skin barrier
Visibly firms & supports elasticity for younger-looking skin
Prevents moisture loss for all-day hydration
Stronger skin begins with barrier repair.
Suitable for rosacea-prone skin
Repairs sun damage
Visibly reduces fine lines
A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.
Shields the skin from damaging UVA & UVB rays
Prevents premature signs of ageing
Hydrates and leaves a dewy, healthy glow
An innovative blend of five UV filters for ultimate shielding against damaging UVA & UVB rays to prevent wrinkles, loss of firmness and discolouration – all with zero white cast.
Cleanses skin without drying it out
Creamy foaming face wash will leave skin feeling refreshed, soft and smooth.
Leaves skin soft and hydrated
Creamy cleanser gently yet effectively removes dirt and makeup for clean, smooth skin.
Strengthens skin's natural barrier
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
Suitable for breakout-prone skin
Reduces discolouration from breakouts
Advanced anti-ageing moisturiser for oily skin smooths fine lines and reduces blackheads.
Gentle, milky toner offers superior hydration while minimising the appearance of wrinkles.
Improves skin tone and texture
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
Reverses a compromised skin barrier
Renews skin below the surface for healthier cell turnover
A weightless liquid exfoliant that resurfaces texture & tone, gently.
Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
Rich, creamy cleanser that thoroughly removes makeup and debris without stripping skin.
Reduces signs of ageing
Suitable for sensitive skin
Antioxidant serum with vitamin C works to firm, brighten and improve uneven skin tone.
Ultra-light gel exfoliant fades brown spots and smooths fine lines and wrinkles.
Ultra-light exfoliant improves visible signs of ageing and refines pores for radiant skin.
Hydrating exfoliant corrects uneven skin tone and minimises fine lines and wrinkles.
Minimises discolouration
Visibly firms
An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.
Leaves skin feeling clean and refreshed
Super-light, anti-ageing toner prevents signs of ageing and refines pores.
A lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.
For a natural looking result
Gently but effectively sheds built-up dead skin cells to reveal smoother, radiant skin.
Brightens skin
Targets the root causes of dark circles & puffiness
Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.
Fast-absorbing liquid formula
Unlock your multi-level glow with multi-level exfoliation.
Helps skin act younger
A hydrating lotion formulated with 0.1% retinol to firm skin and even out skin tone.
Restores moisture balance
Doesn't leave skin feeling tight
This hyaluronic acid booster instantly smooths skin and visibly plumps fine lines and wrinkles.
Provides anti-ageing benefits and long lasting hydration for the eye area.
Rich eye cream with 0.01% retinol, visibly reduces fine lines and restores radiance to the eye area.
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Ultra-rich hydrating cream provides immediate relief for uncomfortably dry skin.
Light gel, does not feel sticky
This lightweight gel reduces puffy eyes, brightens skin and minimises fine lines.
For a radiant, healthy glow
A gentle rinse-off exfoliant peel that dramatically resurfaces skin. The multi-acid blend is suitable for weekly use and visibly smooths wrinkles, refines rough, bumpy texture, brightens tone & unclogs pores.
These 4 travel-size products deliver a skincare routine which tackles multiple signs of ageing while keeping skin soft and hydrated.
Evens skin tone and addresses discolouration
Restores barrier for youthful skin
Hydrates skin
An active body serum that tackles patchy tone and rough texture, leaving the skin smooth and soft.
This powerful exfoliant reveals more radiant, younger-looking skin after one use.
Our most advanced moisturiser with 5 ceramides, vitamin C and 0.1% retinol to tackle signs of ageing.
Concentrated 1% retinol effectively improves the appearance of wrinkles and skin tone.
BHA-guaranteed glow, vitamin C-enhanced sun protection.
Gives lips a fuller, younger look
Visibly firms & smooths lines
Hydrates & softens lips
Keep lips smooth, full and youthful-looking with regular use of this advanced anti-ageing lip treatment.
Resurface and protect skin for an unprecedented glow.
Resurface skin's texture and tone with gentle face & body AHA exfoliation.
Resurface texture & tone gently while boosting collagen and plumping skin.
Resurface and repair skin with gentle exfoliation & lightweight hydration.
Keeps lips soft, glossy and young.
Light, lotion-style serum strengthens the skin barrier and allows it to behave younger.
Balances skin
Combination skin, Oily skin
These 4 travel-size products deliver a skincare routine which tackles multiple signs of ageing while keeping skin balanced and breakout-free.
Has you skin been damaged or has it aged significantly in recent years? For example, because you were often exposed to the sun in the past? Or because you used too many irritating care products or scrubbed your face a bit too fanatically? Then you need skin products than can repair the damage (up to a certain extent, of course). The Paula's Choice range includes a large number of products that can help you out. In addition, we also have a number of tips for how to best treat aged and damaged skin.
Vitamin C provides powerful protection against harmful factors such as pollution and UV radiation. If you use a product that contains vitamin C, you ensure a fresh look and younger looking skin. You'll prevent skin ageing and get a more even skin tone. Read more about the influence of vitamin C on the skin.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.
Free delivery on all orders over € 25
Free delivery on all orders over € 25