



WE KNOW SKIN
At Paula's Choice, we follow the truth with transparency – not just what' s popular. Our formulas are supported & verified by extensive research that we share with you every step of the way, because beauty begins with truth.
MEET YOUR NEW CLINICALLY PROVEN RESULTS
AHA:
100% had smoother, softer, brighter skin*
*Based on self-assessment from an independent clinical trial with 30 subjects after 3 weeks
BHA:
Clinically proven to brighten, hydrate & improve the skin barrier*
*Based on an independent clinical study of 29 subjects after 4 weeks

FAQs
Do I really need to exfoliate?
How do chemical exfoliants work?
Can I use an AHA and BHA exfoliant in the same routine?
Good to know before you start using your exfoliant:


Reviews
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"My skin went from 1 to a 10."
– Fatima, Derby
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"Overnight change"
– Nadine, Lancashire
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"Once again, Paula's choice never fails me!"
-Rebecca, Polegate
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"Finally able to get that smooth look and it fixed my skin barrier!"
-Liv, Cardiff
Exfoliation, decoded
We cut through the noise & explain the research, so you can make educated skincare decisions.
Customer Service
Need help with finding the right product for your skin? Our customer care team are skincare and product experts and can guide you to the best skin of your life.