NEW

CELLULARYOUTH LONGEVITY SERUM

Meet the serum clinically proven to reverse the look of skin age*

WHAT IS LONGEVITY

Skin longevity is your skin’s ability to stay youthful, resilient, and radiant over time. Longevity skincare focuses on preserving long-term skin health at the cellular level.

CellularYouth Longevity Serum

Kickstart your skin's natural repair process now

Shop now

Most clinically studied formulation to date

proven to target 12 visible signs linked to the root causes of ageing

5 years of research, clinically proven results
Energises, lifts, and smooths
Extends skin’s youthful state longer

*Based on independent clinical studies and self-assessment consumer panels. Results may vary.
**Based on an independent clinical study of 29 subjects.

Clinically proven to improve the appearance of sagging*

* Based on 8-week clinical & supplier studies. Results may vary.

Clinically proven to improve skin smoothness*

**Supplier clinical study. Skin appeared up to 8 years younger after 42 days. Results may vary.

Clinically proven to improve the appearance of fine lines & wrinkles†*

**Supplier clinical study. Skin appeared up to 8 years younger after 42 days. Results may vary.

Age-Disrupting Complex (Longevity Peptides & Taurine)

Helps extend skin’s youthful look and aid natural renewal that slows with age.

Sunflower Sprout Extract

Helps recharge by fuelling natural NAD+ pathways—key to cellular energy.

Goji Phyto-Exosomes

Helps visibly smooth fine lines and improve firmness.

CellularYouth Longevity Serum

Shop now

FAQs

What makes the CellularYouth Longevity Serum formula unique?

Developed after five years of longevity science research, this breakthrough serum is clinically tested to improve multiple visible signs of ageing like radiance, tone and wrinkles – by addressing age-related skin fatigue.
What sets it apart is a powerhouse blend of NAD-supporting technology, a next-generation AI-designed peptide, and plant-based goji phyto-exosomes. Together, these advanced ingredients optimise skin function in ways traditional anti-ageing serums can’t.
This is the first Paula’s Choice product that empowers you to take control of your skin’s time-related changes, something once thought impossible.

What does “NAD-supporting Technology” mean?

It refers to ingredients that help your skin maintain its natural energy cycle. In simple terms, these ingredients support the process that regenerates NAD⁺ which is a coenzyme essential for skin vitality by activating NAMPT, often called the skin’s “charging station.” This helps keep skin looking energised, healthy and resilient.

What are the key differences between NAD and other anti-ageing ingredients like retinoid, peptide or vitamin C?

NAD-supporting ingredients, like those in our CellularYouth Longevity Serum, help promote skin’s natural energy and renewal processes. Retinoids, peptides and vitamin C target different aspects of visible ageing, such as improving surface texture, firmness and brightness. Together, they work synergistically to support healthier-looking, more resilient skin.